Virtual & Augmented Reality in Retail

We recently came across the below article in Vogue Business and wanted to share. We're starting to see more retailers adding VR & AR experiences to gain foot traffic as stores start to reopen. We've already watched Balenciaga's Afterworld: The Age of Tomorrow for Fall21 (if you haven't, check it out! ) which works for people that can't visit stores physically. We think this is a great way to expand a brand's offering and engage the customer in a newer and fresher way.

Brand experiences are on the rise! Is your brand ready?

New-era AR, VR pop-ups: Enough to lure consumers in?