Soepel

Danish for “supple”, Soepel is a mens’ skincare line that focuses on natural ingredients indigenous to Denmark. Since this brand‘s approach to skincare formulation is going back to the basics, the best course of action for this brand identity was to strip everything that was unnecessary. By limiting the color palette to just black, white and shades of grey, we put the product itself into the spotlight. The dark stone texture used in the packaging is reminiscent of the Danish coastline, a nod to the rugged viking ancestors, while the geometric sans serif type is a touch of modernity while looking to the future.